Content is King, Long Live the “King”
Great content is what sets you apart from the competition. Unfortunately, too many companies focus on the tools, technology and looks rather than the substance. Your website content must be compelling in order to get people to take action.
Great content engages customers in call-to-action (CTA). This is a critical component of your business. You can have the best and most useful product or service but unless you get the customer to act, it’s all pointless. The bottom line is good content sells and bad content doesn’t.
Abode Systems will analyze your current web presence and deliver your powerful message to your prospects and customers. We will help you truly connect with them in order to develop long-term relationships. Whether it’s partnering with you to create new content, curate content, or a combination of both, we do web content development the right way.
Much of online content is recycled from brochures, mission statements and other traditional marketing materials. It’s usually placed on a website because it’s easy and available. But it creates inherent usability problems – it’s usually too long and feature or organization-focused. Website content must address the individual and his/her needs, not the company’s needs.
Developing a focused message is also a fundamental element to achieving high search engine rankings. However, search engine optimized content development can be both a time-consuming and challenging resource task that requires expertise in; writing for the web, producing high-quality media, detailed product knowledge, and the ability to communicate with the user in an easy to read and easy to use manner. These skills are often not present in-house, especially as businesses deal with tight budgets in today’s economy.