Pay per click advertising is a great way to get visitors when you need traffic and you need it now. On its face, pay per click marketing (or PPC) is pretty simple. In addition to their “natural” or “organic” search results, search engines, such as Google, Bing and Yahoo, provide your listings on a per-bid basis.
Pay per click advertising has the potential to generate traffic and sales right away. Spend enough and you’ll get top placement. And potential customers will see you first. If users are searching for the key phrases on which you bid and you’ve placed a well-written ad, you can generate targeted traffic as soon as the ad is activated.
You can also adjust pay per click campaigns in hours or even minutes, providing an unmatched ability to adjust to market conditions; whereas with other forms of advertising it can takes weeks to measure its effectiveness.
Successful PPC campaigns will drive qualified customers to your site. A combination of carefully selected keywords and targeted ad copy is critical. Ad copy must match the information and content on the landing page in your site. It is also critical to closely monitor and evaluate all data that is generated each day a campaign runs so that any necessary strategic changes can be made quickly.